The Innovators
Publishers embrace change as digital technology reshapes the industry.
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Ellen Harvey
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It is also an opportunity for us to see and learn early on what may work differently in new types of channels. As an example, it's been only a few months [since making our backlist available on Scribd, Oyster, and Entitle], but a huge part of our backlist has been touched by consumers at least once. So the data so far confirms our assumption that our visibility is increased by offering consumers different ways of accessing content. And that visibility means increased sales.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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