The Innovators
You also partnered with Accenture to work on a direct sales project. Could you tell us about that?
That's another way of trying to offer services to authors as much as it is to reach the consumers where they are. With Accenture, and with a couple other third parties, we've created two websites, one for C.S. Lewis and one for Narnia. Accenture, Digital River, Bluefire, and Supadu provided the technology so the C.S. Lewis estate has the ability of selling direct to consumers. In that process we're also seeing what works and what doesn't.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.