The Innovators
Freemium models can deliver real value, offering readers a choice of formats (including open formats) and content while generating some revenue. Most often, however, a subsidy is required to support the open edition of the work and the strategic concern is its sustainability.
OA requires new publishing practices by the publisher. Tracking and analysis of usage statistics add to the growing complexity of our new digital world. Our outreach to potential readers (traditionally, marketing) in scholarly publishing has long been a partnership between the author and the publisher. For open access publications, this becomes especially important.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.