The Innovators
So when I started Open Road's video element, I was very clear that we were going to look at the authors' lives and allow our audience to connect and get to know these authors. [Typically, authors] are taken on a book tour, they get asked ridiculous questions that they aren't prepared for, and the video resulting is unusable. In this day and age, people expect a lot from video. It needs to be well produced. It needs to be interesting, and that is where—and this is going to sound a bit bold and arrogant—we are different from a lot of the stuff out there.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.