The Innovators
How do these videos help discoverability?
One of the big things we work on are mashups. We have about 1000 gigs of footage of our authors. We can pull from those clips of our authors all talking about the same subject—bullying, for example. We can do this because when we go into these interviews we ask authors about their loves, their fears, but then half of the interview we will also focus on marketing milestones. We have questions in there that are about Black History Month, about Teacher Appreciation Day, about a host of things that are mapped out to days in the year. When it's, say, Bring Your Child to Work Day, and we want to put a piece together, we can do that in five minutes. We just have to choose what authors to include in the mashup.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.