The Innovators
Publishers embrace change as digital technology reshapes the industry.
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Ellen Harvey
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The analogy I draw is with my agency world. The agencies were meant to be the intermediary. When Google appeared, people thought all advertising would go direct to Google. The reality is Google tried, and it didn't work, and PNG still goes to an agency first because what the agency provides is so much more complicated. Google is only one channel; search is only one channel. And you have so many different elements of what it means to work in the digital world.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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