The Innovators
In his short videos Parker Bowles isn't focused on the book that's about to launch, but rather the author's personal story. As a result, readers have the chance to get to know their favorite authors and form a relationship with that author's brand.
Although many publishers are realizing the selling power of the branded author, few are leveraging that power through video as vigorously as Parker Bowles and Open Road. Video is the foundation of Open Road's marketing strategy, and Parker Bowles expects that such a strategy will eventually proliferate throughout the industry.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.