The Innovators
I think the same analogy applies to an author. They are our clients. We can offer the service and we can offer the skill, the two things are not necessarily conflicted.
Luke Parker Bowles
EVP of Production, Open Road Integrated Media
Authors, Center Stage
Luke Parker Bowles is sick of book trailers. The EVP of production at Open Road thinks they miss the mark completely when it comes and effective marketing. "To think that in a two-minute video you can convey to me even the slightest element of the book experience, you've failed before you've even started."
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.