The Innovators
The mashups are carefully thought through so that they feature similar authors and similar genres. That is how we promote discoverability. The people who are already reading Octavia Butler are watching a video and they suddenly see the work of Samuel Delaney.
How do you distribute your videos?
[We have] dozens of marketing leads that have relationships with the Daily Beast, who we work with a lot, Huffington Post, and we sometimes go through smaller, niche sites. Social networks are obviously important. We send out video through Facebook and Twitter. We also have videos on Youtube and Vimeo.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.