The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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When it comes to near-term conservation goals, the use of recycled paper is probably even more critical than forest management. New technologies have allowed forward-thinking paper companies to push the bounds of the possible when it comes to the use of recycled fiber.
“We developed a vision that none of our products would have less than 30-percent recycled content,” says Normand Lecours, vice president of sales and marketing at Cascades Fine Papers Group. The company made a strategic decision to eliminate virgin content and introduce a 100-percent post-consumer product line, which has proven very successful, he says.
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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