The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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Corporate partnerships are now one of the four “core strategies” used by the group to tackle environmental problems, most famously in working with McDonald’s to eliminate Styrofoam (and thereby, 300 million pounds of packaging waste) in the early ’90s. In recent years, the group has turned its attention to paper concerns, and found willing partners in the book industry.
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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