The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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Newly fashionable in corporate America, carbon audits and offsets—where carbon emissions in one area are cancelled out in another—are being adopted by publishers. Perhaps the best-known example is Al Gore’s companion book to his movie “An Inconvenient Truth,” published by Rodale and made “carbon neutral” by a company called Native Energy, which sells stakes in CO2-reducing projects. The carbon-neutral label has since become an important branding element in the entertainment world and even in the 2008 presidential primaries.
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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