The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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Many are unaware of the influence of Chinese demand on the price of recycled fiber, according to Cate. “The American recovery rate is above 70 percent for newsprint, 50 percent for paper and journals,” he says. “The Chinese are starting up modern paper mills, and many of these are 100-percent recycled content. As they are getting fiber from North America and Europe, there is a tremendous demand, and recovered fiber is now at record prices.”
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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