The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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The four-color paperback books that are Scholastic’s stock and trade can only utilize so much post-consumer waste before the paper content begins to change the look and feel of the product, Serra notes.
“Four-color does not lend itself to high-content post-consumer waste,” she says. “The same is true for one-color, high-bulk paper, because when you add a lot of post-consumer waste to high-bulk, it doesn’t have the same look. The challenge is: how to increase the amount of recycled paper, but still increase bulk?”
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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