The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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Random House’s program has proven beneficial as a brand-builder as well, helping the company to stand out in a marketplace increasingly conscious of the environmental impact of its choices.
“A number of book projects have come to us expressly because their authors, knowing of our eco-commitment, wanted to be published by a Random House Inc. imprint,” Van der Laan says. “Our editors are constantly keeping agents informed about our paper-
content progress, because many of them care and many of their clients care. Booksellers are also keenly interested in what we are doing, both for their own devotion to a ‘greener’ world and because their customers often ask them about the recycled content in the books they are selling.”
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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