The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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To help publishers get a handle on these issues, the organization provides a “paper calculator” on its Web site (EnvironmentalDefense.org), which allows companies to get a sense of the environmental impact of a particular paper across its full life cycle. The calculator also creates equivalencies, such as how increases in recycled content equal X number of cars off the road. The calculator has been used by Random House and Scholastic, and has been incorporated into their goals for paper use.
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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