The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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The company hopes to facilitate industrywide change by encouraging stakeholders up and down the supply chain to use environmentally sound products and practices, which will, in turn, drive down prices and allow more publishers to participate.
“We have also done things from a product perspective,” Colaneri adds. “We worked with one of our mills to develop lightweight paper, reducing basis weight. We really think the ‘reduce’ side [of the conservation equation] is most important.”
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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