Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What are some challenges that you foresee in your segment of the industry?
Holton: Obviously 2005 was a big year for children’s books with the publication of “Harry Potter and the Half-Blood Prince” and with many new readers of the series starting in on book one, “Harry Potter and the Sorcerer’s Stone.” In 2006 we will need to keep those Harry Potter readers engaged with our exciting new titles, while at the same time educating new parents about the importance of sharing books with their babies and toddlers.
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Brian R. Hook
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