Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What do you foresee impacting academic publishers in the years beyond 2006?
Weiner: More availability of information online instead of in print form.
What are some of your strategies for 2006 to make the year profitable?
Weiner: Selling more bulks through creative promotion, greater use of radio interviews and electronic outreach, and seeking out nontraditional sales outlets.
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Brian R. Hook
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