Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What challenges do you foresee impacting the book publishing industry as a whole over the next year?
Jordan: The biggest immediate challenge is facilitating the widest possible access to and usage of copyrighted materials online without undermining copyright and the control of intellectual property, or eroding the revenue streams to authors and publishers that reward and encourage creative work. Google’s plans for Book Search need to be re-examined and refined through compromise with libraries, publishers and authors to sustain a vibrant book industry in the future.
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Brian R. Hook
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