Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What other challenges does the industry face beyond 2006?
Schroeder: The trends in the market are always changing. Book publishers eagerly embraced e-books … way before the public was ready. Now the public seems more accepting, so gradually the market will adjust. Publishers’ announcements that they will sell books by the page are an interesting new idea. I think there will be a lot more creative ideas coming to the market.
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Brian R. Hook
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