Are You Ready for the Future
What kinds of changes have you implemented to prepare for the years ahead?
Pesce: As we continue to meet the needs of the global marketplace, our role as content provider is evolving. The demand for academic, professional and general interest information in digital form remains on the upswing, together with wide acceptance of the Internet as an effective channel for ordering products and services. Increasingly, we are making our content available on the Web and linked to a wide variety of sources available on the Web. Over the past five years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals. Our investments in technology are enabling us to make our must-have content available to our customers to use in their professional and personal lives with greater immediacy, utility and flexibility than ever before.
Lisa Holton is president of Scholastic Trade Books and Book Fairs—part of the New York-based publisher Scholastic Inc. (www.Scholastic.com). Scholastic is the largest publisher and distributor of children’s books in the United States, publishing more than 750 new hardcover, paperback and novelty books each year, including some of the most well-known and widely read books in children’s book history. Its publishing properties include the “Harry Potter” series, “Captain Underpants,” the series “Clifford The Big Red Dog,” “I Spy” and “The Magic School Bus,” as well as licensed properties such as “Barney,” “Star Wars” and “Scooby Doo.”
What are some of the challenges you anticipate will impact the book publishing industry as a whole in 2006?
Holton: Books are competing with other media for the time and attention of even the most avid readers. Capturing the reader, particularly the young reader, requires getting the right book into the right hands at the right time.