Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What challenges do you anticipate in your segment of the book-publishing industry?
Jordan: For academic publishers, the goal is as always to publish books that bring the outstanding scholarship being written in universities, think tanks, print publications and other centers of critical thought to the wider community of scholars and general readers. Whether the topic is poverty, climate change, terrorism or the translation of important foreign works of literature, university presses have a vital role to play in disseminating knowledge. Universities are under assault in some quarters for being remote and disconnected. Book publishing can and should provide a necessary corrective.
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Brian R. Hook
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