Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What are some trends you see beyond 2006?
Jordan: Trends I hope to see [are that] readers and researchers will increasingly use the Internet as their primary source of information on every subject, and will find and read books as a byproduct of their online explorations. More publishers begin to make initial publication decisions and marketing plans based on their expectations for the digital lives of their publications. Substantial sales of electronic books, both as complete books and as disaggregated chapters begin to accrue.
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Brian R. Hook
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