Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Another challenge? The Internet has great potential that remains untapped for book publishers. Among other things, Columbia is developing more targeted marketing campaigns using its Web site and electronic outreach, and will make more of its publications available to readers from its own Web site in the future.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 AllNext »
0 Comments
View Comments
Brian R. Hook
Author's page
Related Content
Comments