Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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Any other parting thoughts you want to share?
Jordan: The most important advantage a university press can have is a conviction among its university’s faculty and administration in the contribution publishing makes to the intellectual life of the community and the world. There is no more eloquent statement of this belief than the several million dollars Columbia University will invest over the next few years in the growth of our publishing program. I think this relationship makes both the university and the press better equipped to handle whatever may come in the future.
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Brian R. Hook
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