Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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What are some of the challenges you anticipate will impact the book publishing industry as a whole in 2006?
Holton: Books are competing with other media for the time and attention of even the most avid readers. Capturing the reader, particularly the young reader, requires getting the right book into the right hands at the right time.
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Brian R. Hook
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