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While few dispute lenticular's ability to dazzle, some competitors aren't convinced the technology is ready for prime time. The process's higher material costs, heavier weight, and longer cycle time are some of the arguments competitors make.
"Check in again in two years," says Eric Roberts, director of graphics technology for The Lehigh Press Inc. Roberts wonders why publishers would choose lenticular graphics when there are other faster, less costly, simpler processes for corralling shoppers' attention.
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