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DOING MORE WITH COLOR
Both Lehigh Press and Visual Systems are also producing six-color high-fidelity (hi-fi) effects. In fact, the six-color process is the most cost-effective way to juice up a book's cover, says Burg of Visual Systems.
"Publishers went gung-ho with embossing or foils," Burg says. "While they still want the high-end presentation, they don't want to spend the extra 50% to 100%. Six-color is closer to the 25% to 50% [premium] they're looking for."
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