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"The upshot of UV compared to embossing is, you don't undermine the real estate on the other side with debossing," Roberts says.
Other printers agree. Milwaukee-based Visual Systems Inc. is also producing UV-enhanced covers. The company just acquired a new Heidelberg press with an integrated UV option. Company officials declined to name the specific model they were using, but Heidelberg's Speedmaster CD 74 is a recent model that integrates a UV option.
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