Cover Story
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Other things besides retailers' convenience are worth considering before a cover project kicks off.
"From a production point-of-view, it becomes critical to integrate consideration of the different effects into the development process earlier than ever before," says DePaul of The Lehigh Press. To make effective use of effects, a designer can't design the cover first and ask questions later, DePaul says. Graphics and effects must be rolled into the concept from day one. "It makes the project a collaborative effort between the publisher's design team and the component printer," he says.
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