Cover Story
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"The cover expresses the book's value," says Christian Webel, marketing manager for General Binding Corp. (GBC), in Addison, Ill. "That's true for coffee table books, gardening titles, home-improvement books, children's books."
A film and coatings provider, GBC is as distant from the consumer and institutional book buyer on the supply chain as a vendor can get. Yet GBC and Webel are passionately following customer research and trends.
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