Cover Story
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"That's why we spend a lot of design time on cover ideas and research," says the senior director for design at a leading school publisher. "We're constantly trolling and sniffing for new techniques and combinations. There is almost nothing in printing or materials we won't consider."
This publisher, who declined to be named in this article due to competitive concerns, also rolls multiple head-spinning approaches together. For example, the publisher combined embossing with glitter and foil-stamped end-sheets for one of its most popular series.
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