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"We pulled out all the stops with that program," she says. "The front cover had holographic foil, on which we put a six-color photo image, and then had a main image which was embossed."
Retailers say jazzy designs and materials have a decided impact on sales, but publishers can go too far.
"The value of an eye-catching cover in capturing additional sales all depends how well the design is executed," says Tracy Taylor, general manager of The Elliott Bay Book Company, a popular bookstore in Seattle, Wash. "It always helps with children's books. And it works with sci-fi and fantasy paperbacks."
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