Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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Not So 'Ancillary'
An "all your eggs in one basket" approach can be a risky business proposition any time, but especially, as many have found, when faced with an economic recession that is impacting virtually every business segment to varying degrees. AMP has built its product line in such a way that it has several "core" divisions that help offset one another through market shifts.
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