Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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This bench depth seems to apply to the company's line of gift books as well—its catalog ranges from Robert Pattinson and Taylor Swift gift books, and those on the president and the first lady, to "The Fun Book for Christmas."
One of its best-selling gift book product lines—its "Blue Day" series, by Bradley Trevor Greive—has sold more than 20 million copies internationally.
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