Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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A video promoting "Baking Kids Love" shows author Cindy Mushet with her daughter, Bella, talking about how they chose recipes for the book, along with videos of them baking together and eating the finished products.
Not the least of the digital initiatives in which AMP is exploring opportunities is e-books, which is "an area of great interest," says Andrews.
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Noelle Skodzinski
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