Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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And, like most gift books, they reach a wide swathe of the consumer marketplace. "Cookbooks can be sold in multiple markets to difference niches and communities," she notes.
Making a Move for Children's Books
Another core segment for Andrews McMeel is children's books. The company brought on Linda Jones, a former senior vice president of merchandising for Borders, in November 2009 as senior vice president to head up its children's book publishing division, Accord—which AMP acquired four years ago, another example of its diversification efforts—and the calendar and greeting card divisions.
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