Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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The company's "Posh Puzzle" series drives additional revenue—with titles such as "Pocket Posh Sudoku," "Posh Logic" and "Posh Word Search"—complemented by puzzle books, such as the "Food & Wine Lover's Puzzle and Quiz Book" and "USA Today Everyday Logic" book of 200 puzzles.
Cooking Up New Opportunities: Grab a Partner
Despite Andrews McMeel's diverse product offering, it also manages to focus on building bench depth in its core areas, which include cookbooks and children's books.
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Noelle Skodzinski
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