Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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A Multidirectional View
While AMP has many forthcoming titles to look forward to this year, some of the foundation of its success lies in the past—specifically in its backlist.
"AMP's backlist is of significant importance—many of our backlist titles continue to sell well even decades after publication. This is true of nearly all of our core categories," says Andrews. "Cookbooks are tremendously evergreen backlist sellers; comics and cartoons as well. ("Calvin and Hobbes" and "The Far Side" continue in popularity although their creators retired years ago.) Likewise, and fortunately for us, our titles in home and craft, keepsake, puzzles and games, general trade, and children's all enjoy long shelf lives."
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