Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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In addition to unique, quality content, strategic partnerships have been key to the line's success. One profitable partnership has been with high-end cooking-supplies retailer Sur La Table. "'Things Cooks Love,' published in the spring 2008, was the first cookbook in our publishing program with Sur La Table, and was an IACP [International Association of Culinary Professionals] Award finalist. Our second Sur La Table title, 'The Art and Soul of Baking,' was a James Beard nominee and IACP winner this year," says Melville.
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Noelle Skodzinski
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