Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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On deck for 2010 are more AniMotion books, a magnetic puzzle book and a new "magnifying mystery" book (packaged with a working magnifier), says Jones.
Like the company's cookbook and gift book segments, Accord will "expand on existing concepts," says Jones, building bench depth in its strength areas in the market.
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