Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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AMP's line of cookbooks, one of its strongest market segments, has been developed extensively under Melville, who joined the company in 2005 after leaving Ten Speed Press. Among its cooking titles are John Besh's "My New Orleans" (which has "sold out of its 50,000-copy first printing," says Melville), Tessa Kiros' "Falling Cloudberries" and storytelling cookbooks such as "My Nepenthe."
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- Kirsty Melville
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Noelle Skodzinski
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