Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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"Bee & Me" was also the first title to feature Accord's new AniMotion "panels," a patent-pending "paper technology" that essentially takes traditional animation and renders it in print form in "animated windows" within the illustrations, making certain images appear to move within the page. (View a video about the book with an example of AniMotion at AndrewsMcmeel.com/press_releases/bee.html.)
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