Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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Jones has plans to aggressively grow the company's children's book publishing arm, she says. "Our age-range sweet spot is 2 to 8 years old."
Among its most well-known titles are the best-selling "Ten Little Dinosaurs" and "Bee & Me"—the first in a new line of "green" books—which became a New York Times best-seller in early 2009.
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