Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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"Our calendar offerings are very ?diverse in subject and format, and we have a number of license-driven calendars unrelated to our books, which gives us considerable bench depth," says Andrews. (While the company does not place a priority on publishing new titles that lend themselves well to ancillary product sales, "With a terrific product such as The New York Times best-selling 'Cake Wrecks,' we definitely consider opportunities," Andrews explains.)
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