Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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Metadata plays an important role in both of these tasks, although the role it plays is substantially different in each.
4. Metadata is your sacred duty.
These days most publishers are doing a pretty good job of assigning basic metadata to their new titles as they're published. You won't find many bestsellers missing a description and a sampling of the advance reviews. The book cover shows up loud and clear.
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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