Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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The publishers are not solely to blame. The prime culprits are the big online resellers, from Amazon to Sony. They're taking their own sweet time migrating to version 3.0.
Nonetheless, advanced metadata mavens need to get started creating ONIX 3 because it will soon be supported more widely and because it does make a difference for findability. It takes time to relearn ONIX, so now is the time to get started.
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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