Everything You Thought You Knew About Metadata…
The book's web site should be at the top of the list whenever anyone searches for the book. If it's not, you're doing something (probably several things) wrong.
4. The book's contents are its richest mine of metadata.
This is an act of faith: The entire book must be searchable online. Yep, the whole thing. What if five years from now a reader can't remember the author's name or the book title—they only remember there's a character named Chet who says "The night had written a check that daylight couldn't cash." Yep, Panama by Thomas McGuane. If the author weren't so well-known, the only listing would be the full text of the book searchable online.
Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.