Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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3. The book's web site should be the No. 1 source of metadata
If you have one of those authors who never bothered to build a web site, you've probably built one for them, or at least for their new book. The web designer you assigned to the task might be contracted to maintain it for a few months after the book is published. Afterwards the site will be abandoned. t will become a site that advertises how little the author and the publisher now care about the book and its readers.
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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